The Three Laws of Advertising
Customers will not come from one single activity, but a multitude of sources. Law #1: We have to Sow our seeds to get new customers. “A farmer went out to Sow his seed. As he was scattering the seed, some fell along the path, and the birds came and ate it up. One important fact that most of us do not even consider when we advertise our business is the condition of the soil where we are planning to plant our seeds. If we are not careful in casting our seeds and they land on the path, the birds will eat them up before they have a chance to take root.
